Yuri Suzuki and team at Pentagram has created the sound design for global distributor and film streaming service MUBI’s new ident.
Yuri and team came up with a unique approach to creating a sonic identity that represents MUBI, whilst also exploring the history of cinema and its relationship to sound. By using a number of different techniques such as Musique Concrete, tape music, Pen Point Percussion and different uses of synthesis and string recordings, they were able to create something which sounds completely new.
As the ident needed to be of different lengths, Yuri and team needed to create a sonic DNA that could work equally well across the three, twenty and thirty second durations. The solution was to create a DNA that could be contracted or subtracted from, whilst still retaining one overall feeling or mood. This approach is something Yuri calls ‘modular sound branding’, and through the use of creative arrangements, it’s possible to tailor the identity to any length.
With the arrangements for the idents, Yuri and team used several techniques that pay homage to the heritage and legacy of both cinema and music. By referencing historical moments in the arts, he evokes a strong image in the ears and minds of the very discerning audience who use and love MUBI.
Yuri Suzuki and team at Pentagram has created the sound design for global distributor and film streaming service MUBI’s new ident.
Yuri and team came up with a unique approach to creating a sonic identity that represents MUBI, whilst also exploring the history of cinema and its relationship to sound. By using a number of different techniques such as Musique Concrete, tape music, Pen Point Percussion and different uses of synthesis and string recordings, they were able to create something which sounds completely new.
As the ident needed to be of different lengths, Yuri and team needed to create a sonic DNA that could work equally well across the three, twenty and thirty second durations. The solution was to create a DNA that could be contracted or subtracted from, whilst still retaining one overall feeling or mood. This approach is something Yuri calls ‘modular sound branding’, and through the use of creative arrangements, it’s possible to tailor the identity to any length.
With the arrangements for the idents, Yuri and team used several techniques that pay homage to the heritage and legacy of both cinema and music. By referencing historical moments in the arts, he evokes a strong image in the ears and minds of the very discerning audience who use and love MUBI.
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